Strokers
Cock rings
Prostate massagers
Performance
Lube & care
His & hers
Gifts for himFind your toy
Five quick questions. We rank every toy in the shop for you, with the reason each one fits.
Your matches
How the finder picks
It scores every toy in the shop against your five answers: what it is for, who it suits, how much experience it expects, its features and its price. Lube, delay products and pumps are left out, so it only suggests toys.
You get your best match first and up to eight more, each with the reasons it fits. Change any answer and the list changes with it.
Popular starting points
- Your first toyYour first sex toy: what men should buy first (and what to skip)
- Cock ring sizesCock ring size guide: how to measure and what size to buy
- Prostate play, first timeProstate massage for beginners
- Toys for twoSex toys for couples: what to buy together (UK guide)
- Buying it as a giftSex toy gifts for him: what to buy and how to give it
- Under £30The best sex toys for men under £30
Choosing, simply
Straight answers to what people ask before they pick.
Which sex toy should a man buy first?
For most men, a simple manual stroker and a bottle of water-based lube, around £20 to £40 in total. There is nothing to charge and nothing to learn. If you have a partner, a stretchy silicone cock ring is an even cheaper place to start. Read more
Is a cheaper toy worth it?
For a first try, yes. A simple, well-made toy tells you what you like before you spend more. The finder leans towards simpler, cheaper picks when you say you are new to this. Read more
What else do I need?
Water-based lube works with every toy we sell, and a quick rinse or toy cleaner after use keeps it in good shape. Silicone lube can damage silicone toys, so save it for glass, metal or hard plastic.
Does anyone pay to appear here?
No. Products are ranked only on your answers and what each product is: its type, features, price and who it suits. Nothing is promoted for money. Read more